Business

Why Asus Abandoned Smartphones for AI: ROG Phone and Zenfone Era Ends

By Hari Vishnu S. • Published on January 23, 2026

Why Asus Abandoned Smartphones for AI: ROG Phone and Zenfone Era Ends

Asus ends ROG Phone and Zenfone production to focus on AI hardware. Personal insights, market analysis, gaming phone alternatives and what this means for tech's future.